Chngrm
Apparel | Accessories | Footwear
A single Canadian destination for branded fashion.
​​ At Chngrm, we partner with brands to showcase seasonal collections that inspire. Our proprietary brand matrix guides customers to discover styles in collections and from complimentary brands for a ​​​more enjoyable, less overwhelming, path to great style.
Vendor Benefits
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Everything point of retail we are developing at Chngrm is centered around presenting your brand story to Canadians.
• Every-product page includes lifestyle images, brand storytelling and AI brand logo.
• Your brand logo remains on all images, including in chngrm and cart
• In person and Live Stream events to connect with consumers and inspire category engagement
• Favourite Brand loyalty program that incents brand loyalty and promotes brand engagement.
Brand Champions
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• In-stock merchandise assortments displayed in collection with brand imagery and brand logo through to check out
• Present pre-season collections to customers in seasonal fashion shows to drive engagement and measure interest
• Test and survey customers for style and pricing feedback
• Crowd source pre-production committments for new styles or reorders
• Access Real-Report data, including aggregate platform wide trends and customer research results
• Transparent financial forecasting plans to drive shared success.
• Participate in the Chngrm National Brand Consortium** , a collective vendor voice to help direct platform development
Customer Experience
• Carefully Curated digital experience built for style, not books; Search results that inspire not overwhelm
• Dynamic Discovery powered by proprietary brand matrix and In-the-Know Customer Research Data
• Personalized landing page with Digital Chngrm and virtually try on selections from home
Chngrm Physical Shops
Chngrm Digital
Launching in fall 2026
20-40 permanent cross Canada service shops.
Destinations for fashion discovery
20- 40 full-service Chngrm shops across Canada for customers to pick up and return purchases, touch and feel on display garments and engage in person with Chngrm and Brand Representatives.
Full service fitting room support and recommendations.
Powered by Chngrm digital.
Trunk Shows & Brand Campaigns.
Standing inventory of Annual Replenishment styles.
Seasonal Trend Presentations.
Count down to launch
Digital Integrated product management tool for ease of onboarding and managing dedicated brand pages
Enhanced Search with AI enriched product tagging and next-generation text search saves ecomm teams hundreds of input hours and improves discoverability while delivering more accurate search results.​Proprietary digital Chngrm for customers to compare and contrast selections, share items with friends or family, or try on garments*
Full service fitting room support and recommendations.
Powered by Chngrm digital.
Trunk Shows & Brand Campaigns.
Standing inventory of Annual Replenishment styles.
Seasonal Trend Presentations.
​ ​Consumers can visit full-service Chngrm locations or digital brand shops to find, try and save styles to their personal chngrm until they are ready to purchase.
Return on Implementation.
1.
Huge increases to ecommerce metrics including Average Revenue (ARPU), Order Value (AOV) and Conversion (CVR) are realized with in weeks of launch as are Operational Savings delivered by Syte's Searchandisng Suite of AI enriched attribution.
Fashion Focused
Additional Services
Relevant brand adjacencies to present brands with similar lifestyle and value offering reducing search results and ease of selection to increase sell-through.
Seasonal Hero Images and merchandised brand subdomains and in-Chngrm branded logos to inspire purchases.​
Event Based
Live Stream brand presentations for customers to learn about product features, how to style purchases and engage with brand associates.
Cross county exclusive Pre-Season Fashion Shows for sneak peak on what is up and coming and for brands to crowdsource cuts.
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In market Pop-Up Shops in additional regions to provide access to Chngrm expertise and Brand Representatives.
Automated Attribution.
2.
Syte's AI enriched product tagging and next-generation text search saves ecomm teams hundreds of input hours. The tagging system is both dynamic and real-time relevant helping to avoid stagnation in product descriptors and eliminating delays in publication of new products all while improving discoverability and delivering more accurate results!
Ease of Integration.
3.
A simple java plug in, Syte integrates seamlessly with limited development to deliver full implementation quickly (or to support A/B testing), limiting time required for exploration.
* Digital Chngrm features to be built in the first 12 months of operation. Initial features will include an interactive digital space where members can organize and share their selections. Try on features will follow.
Why Now?
With the closing of 96 HBC owned stores and thebay.com, many Canadian fashion vendors have in-season inventory that Canadian customers want but won't be able to find.
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Canadians deserve better.
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​​Join us every Friday from 9:30a-10:45a
for vendor information sessions on zoom to learn more about how to join Chngrm.​
(RSVP below)
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NEXT VENDOR
SESSION
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Thursday July 17th
11:00am EST
Virtual Zoom Meeting
A unique meeting # will be issued upon Zoom registration.